What colors attract females the most? (2023)

What color is most attractive to girls?

Studies reveal that red is the most attractive colour to both men and women but, curiously, the two genders are attracted to the same colour for different reasons.

The Color Red

In a series of seven experiments conducted at the University of Rochester and published in the Journal of Experimental Psychology, women were more sexually attracted to men who were wearing red or were pictured against a red background.

Red: In many nonhuman species of vertebrates, females are attracted to red on male conspecifics. Red is also a signal of male status in many nonhuman vertebrate species, and females show a mating preference for high-status males.

RED VS BLACK: As per Kramer, “Red is traditionally seen as the colour of love, but more recently research has shown that both black and red are perceived as equally attractive and that the two colours may simply increase attractiveness in different ways.”

When broken down by gender, men ranked gray, blue, and green eyes as the most attractive, while women said they were most attracted to green, hazel, and gray eyes. Despite brown eyes ranking at the bottom of our perceived attraction scale, approximately 79% of the world's population sports melanin-rich brown eyes.

A massive 78 per cent of women said they find a man in a suit to be the most appealing, with just under half preferring the look without a tie.

Pink is an energetic color with feminine, flirtatious, and even some sexual undertones.

Universally, studies show that blue is both men and women's primary preferred color. One study dove into why blue is so popular and found that it's associated with clean water, clear skies, authority, truth and tranquility.

What Is the Ugliest Color? The color that was voted as the ugliest color in the world is known as Pantone 448 C. This color has also been labeled a drab dark brown and was chosen as the color for the packaging of tobacco.